Carbon Neutral or Carbon Conscious?

The scientific community has called for action. The goal: to reduce GHG emission 20%-40% by 2020 and up to 85% by 2050–keeping the planet below a 2 °C temperature rise.

Similar programs collect an eco fee from customers, simply to purchase carbon offsets to become carbon neutral. At ecobase Certified, we believe that businesses should go beyond carbon neutrality and become carbon conscious.

A carbon-conscious business sets science-based emission-reduction targets–not only actively investing in projects to reduce energy consumption and other GHG-producing activities (to meet those targets), but also tracking carbon footprint based on international standards.

That’s why ecoBase Certified helps businesses to set their carbon-reduction goals in alignment with the World Resources Institute (WRI), Mind the Science, Mind the Gap initiative. This means setting targets that are based on the Intergovernmental Panel on Climate Change (IPCC), decarbonisation pathway, that would keep global temperature rise below 2 °C.

Using this methodology, we help businesses and sustainability managers ask: “How much do climate scientists and the IPCC recommend reducing emissions in order to avoid the worst impacts of climate change, and how can we meet that challenge?”

Most businesses have plenty of opportunities to reduce their own emissions, while reducing operating costs through energy efficiency, fuel efficiency, waste reduction, etc., and should focus on these opportunities first, rather than simply paying for their “environmental sins” with carbon offsets. ecoBase Certified helps businesses generate an eco-fund that is used specifically for investing in carbon reduction projects.

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